Introducing Ayo & Teo's "Rolex," the Latest Viral Trend Turned Hit Record

"Fuled by a social media challenge, "Rolex" is taking over the internet and charts."

"Being out of touch with the young, wild and free segment of youth culture means arriving at the party after the roof is ablaze, a few steps behind and no longer ahead of the curve. Due to the swift nature of virality on the internet, it’s hard to know if you’re late for the latest craze or just in time to watch the newest sensation implode."

"There are currently over 30 million YouTube plays on Ayo & Teo’s “Rolex,” a single that first hit the web in mid-January and now sits at No. 34 on Billboard's Hot 100. I had no idea the song existed until yesterday, but after just one listen, my gut tells me this has the potential to be a huge smash this summer."

Click here to read the full, original article on DJBooth


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